25/11/2014

TapLaunch™ lets users customise shortcut keys to start their favourite apps from their keyboard

Sydney, Australia, 25 November, 2014 – Kensington today introduced its new KeyFolio Fit Universal 10” Tablet Case for Android featuring TapLaunch, the first keyboard case app designed to offer immediate access to your favourite apps directly from the keyboard. Kensington TapLaunch lets Android tablet users customise three shortcut keys to quickly start their favourite apps, saving time with navigating through a tablet’s touchscreen interface.

This new universal folio and TapLaunch app was developed to combat growing demand among users for a more customisable and productive experience within Android devices. Australian tablet users are increasingly turning to apps to gain better functionality from their devices. Over three quarters (77 per cent) of tablet time is now spent on apps, with social and gaming apps driving the most engagement through devices (75%)[1]^.

“We’ve noticed that consumers are now increasingly turning to apps to improve their experiences on tablets, looking for easier ways to get the most use out of their device instead of upgrading with a completely new product,” said Sam Goldstein, marketing and business development manager, Kensington Australia. “Our TapLaunch app makes it even easier for our customer to do this; now users can simply launch the apps they want directly from their keyboard, instead of having to navigate through their touchscreen interface in several steps.” 

In addition to the KeyFolio Fit Universal 10” Tablet Case for Android, Kensington has also expanded its universal tablet folios with three additional new products. The Kensington KeyFolio Fit^™ Universal Tablet Case for Windows^® 8, Kensington Portafolio Fit^™ and Kensington Comercio Fit^™ all offer lightweight and secure protection in a thin form factor, which complements the design of the Android and Windows tablet.

New Kensington Universal Keyboard Cases and Folios

Kensington KeyFolio Fit™ Universal 10” Tablet Case for Android™ (97310; AUD$89.99)

• TapLaunch™ lets users easily customise three shortcut keys to access favourite apps straight from the keyboard
• Integrated keyboard  syncs fast to tablets through a Bluetooth^® connection
• Silicone four-corner base: stay straps securely keep the tablet in place

Kensington KeyFolio Fit™ Universal 10” Tablet Case for Windows^® 8 (97345; AUD$89.99)

• Silicone four-Corner base: stay straps securely keep the tablet in place
• Offers six rows of high-performance scissor keys so you can type with optimal productivity
• Integrated keyboard, which quickly syncs to your tablet through a Bluetooth® connection

Kensington Comercio Fit™ Universal Folio Case for 10” Tablets (Black-; 97222 Red-97242; AUD$39.95)

• Provides a universal fit for all the most popular 9-inch and 10-inch tablets
• Soft, lightweight case offers secure protection for your device through the Silicone four-corner base, which uses stay straps that come up and over the corners of the tablet

Kensington Portafolio Fit™ Universal Folio Case for 7-8” Tablets (Black-97224; Purple-97225; AUD$34.95)

• Provides a universal fit for all the most popular 7-inch and 8-inch tablets
• Soft, lightweight case offers secure protection for your device through the Silicone four-corner base, which uses stay straps that come up and over the corners of the tablet

The Kensington Universal Keyboard Case and Folio products are available for immediate purchase online: www.kensington.com.

Additional resources

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About Kensington

Kensington, a leader in smart. safe. simple.^™ computing accessories, is the recognised industry standard trusted by enterprises around the world. Kensington's mobile security product offerings include laptop and mobile security locks providing a new generation of front-line protection for mobile devices. In addition, Kensington offers accessories including power adapters, chargers, mice, keyboards, trackballs, universal docking stations, desktop accessories, carrying cases and iPad/iPhone/iPod accessories. Headquartered in Redwood Shores, California, Kensington is the technology division of ACCO Brands (NYSE: ACCO), a world leader in branded office products, with products marketed in more than 100 countries across the globe. For more information, visit www.kensington.com or call Kensington toll-free at 1-800-235-6708.

Kensington is a registered trademark of ACCO Brands. Comercio Fit, KeyFolio Fit, Portafolio Fit, TapLaunch and smart. safe. simple. are trademarks of ACCO Brands. Apple, iPad Air, and iPad mini are trademarks or registered trademarks of Apple Inc. All other registered and unregistered trademarks are the property of their respective owners.

© 2014 Kensington Computer Products Group, a division of ACCO Brands. All rights reserved.