29/04/2008
Kensington, the mobile computing accessories provider, has won accolades from three prestigious global design-focused groups, endorsing the ‘smart made simple’ approach behind its latest range of mice.
The SlimBlade mice, launched in Q4 2007, have won awards from iF Design (Hannover, Munich and Taipei, 2008), Red Dot (Germany and Singapore, 2007) and the Consumer Electronics Show ‘Innovations Design & Engineering Award’ (Las Vegas, January 2007). The judges praised Kensington for its originality in both the ‘look and feel’ and technology behind the design of
the mice.
Fritz Frenkler, jury chairperson at the iF Design awards, commented: “This year the authentic products had a clear edge. Neither fusion, nor retro, nor imitations: only those that recognise the simplicity and straightforwardness
of products can be successful in the long run and make an impact on the
new modernity.”
“Independent, external accolades mean a lot to us,” said George Foot, sales director at Kensington Europe. “Our products are designed to solve common problems in uncommon ways, based on extensive market research and using top designers. The SlimBlade range is a real success for our ‘smart made simple’ approach, and it is great to have this recognised by not one, but three, panels of independent judges.”
The SlimBlade™ Lifestyle Collection is a line of input devices tailored to the tech-savvy mobile executive. They are designed to work seamlessly and intuitively, and also look flawless, with a sleek casing that’s comfortable to use. SlimBlade features the world’s first mobile trackball, which allows executives to use their mouse on any surface. Kensington has created the microsite YourSmartMouse.com to provide further information about
the range.
Notes to editors
About Kensington
Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business and home office professionals around the world for more than 35 years. Kensington products empower people to dynamically interact with content, creating a better working experience for productive performance. In both office and mobile environments, Kensington’s extensive portfolio of award-winning products provides trusted security, desktop productivity innovations, and ergonomic well-being. Our core competencies in engineering, industrial design, product quality and responsive customer support make Kensington The Professionals’ Choice™.
Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe.
Kensington is the inventor and worldwide leader in laptop security locks, the acknowledged leader of Trackball innovation and offers a broad range of premium-branded desktop productivity solutions.