22/08/2007

Over half of MP3 player owners don’t use their device to its full potential, reveals a recent European survey undertaken by Kensington, the computer accessories company.

The survey found that 52 per cent of MP3 player owners are only using their devices to store a limited amount of material, suggesting MP3 player apathy.

“After the initial excitement of getting an MP3 player and uploading their favourite songs this research found that users rarely add further tunes, photos or data that the music device has the potential for,” said Karen Hicks, product manager at Kensington.

With the research showing that only 25 per cent of MP3 player users store photos onto the gadget, many seem to be missing a trick.

“People are neglecting their music, and also forgetting that an MP3 player is not just a music device, it has the ability to be so much more.”

“With Summer holidays already underway we’re urging the UK’s MP3 player population to maximize the potential of their prized possessions by cramming it full of tunes, snaps and podcasts to while-away time spent travelling or relaxing on a beach,” said Hicks.

She concluded: “Kensington offers a range of accessories that can further maximize the potential of MP3 players. With speakers and FM Transmitters users can share their music with friends – turning a personal item into a
social device.”

Notes to editors

About Kensington

Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business and home office professionals around the world for more than 35 years. Kensington products empower people to dynamically interact with content, creating a better working experience for productive performance. In both office and mobile environments, Kensington’s extensive portfolio of award-winning products provides trusted security, desktop productivity innovations, and ergonomic well-being. Our core competencies in engineering, industrial design, product quality and responsive customer support make Kensington The Professionals’ Choice™.

Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe.

Kensington is the inventor and worldwide leader in laptop security locks, the acknowledged leader of Trackball innovation and offers a broad range of premium-branded desktop productivity solutions.