27/02/2009

Kensington at Mobile World Congress

At 2009 GSMA Mobile World Congress in Barcelona (16 – 19 February) Kensington has presented its new range of Power Solutions and other Accessories for Laptops and netbooks. Kensington experienced a huge interest from all major Operators, Distributors and Retailers, clearly identifying that simple, smart accessories add value to their evolving retail-space. The Kensington accessories are a good solution under the current circumstances when  the people have to be smarter about what they choose to purchase.  The new European guidelines towards harmonization of power and charging devices for all Mobile Phones has undoubtedly been a factor in this sudden attention for a power solution, a need that Kensington can fulfil.  

 ‘We came to GSMA with the objective to share our market-insights and consumer-solutions with as many stakeholders as possible in this rapidly changing Mobile Business. More and more Telco Retailers are opening up to Netbooks, Laptops and Smartphones, and are now buying into the opportunity to increase value in their channel by adding accessories in their sales and marketing mix’ , states Walter Dornstedt, Director Retail Channel EMEA. ‘Kensington is bringing a vast experience from the ‘old’ Multi Media Retail Arena into this ‘young’ channel that is so much more focused on mass-market and easy adoption by non-tech consumers. People are looking for smart and simple accessories that enhance their everyday interaction with mobile devices. Kensington is here to deliver on that demand. The enthusiastic reception in Barcelona of our new range of Accessories for Netbook™ strengthens my conviction that we will succeed in adding value to both consumers and to our new and existing Channel Partners.’